TV Global Enterprises Limited (TVGE), through its Betcris brand of Sportsbook, is a company that provides a safe and legal online platform for sports betting, via traditional and innovative channels.
The company cares about customer needs, improving the service and user experience to foster loyalty towards the brand. With a flexible and agile structure, TVGE adapts quickly to unexpected changes in regulation, market demand and technology. Core objectives include securing customer satisfaction through great service. Focus on efficiency in operational processes, implementing new ideas and using resources to impact customer engagement.
The company’s strategy has been centered around the strong reputation the brand carried over historically, regional marketing strategies and the development of emerging markets in LATAM.
TVGE has been able to apply a first to market approach in several countries, positioning the Betcris brand as a local household name. In many cases, the market learned about sports betting by way of interacting with the company’s products and services.
In competitive markets, the pricing model offered is used as an acquisition tool. This is pushed throughout all marketing efforts.