The International Betting Integrity Association (IBIA) is dedicated to the principle of keeping the sports gambling industry safe from cheating and collusion. It has been in operation since 2005, bringing together the leaders of the licensed gambling space to ensure integrity and transparency at all levels of the activity, fighting corruption and working with regulators and governments to protect the gambling ecosystem. As it continues to grow, it is attracting more attention, and now counts on one more member of the organization. Betcris, Latin America’s leading gaming authority and a subsidiary of TV Global Enterprises (TVGE), has now become a part of IBIA.
TVGE provides a safe and legal online platform for sports betting via conventional and innovative gaming channels. The company puts the customer first, constantly improving the service and user experience to foster loyalty towards the brand. With a flexible and agile structure, TVGE adapts quickly to changes in regulation, whether planned or unexpected, as well as to market demand and technology. Among its core objectives are securing customer satisfaction through great service, and it maintains a strong focus on efficiency in operational processes, implementing new ideas and using resources to impact customer engagement.
The CEO of the IBIA, Khalid Ali, states of the inclusion of Betcris, “I’m delighted to welcome one of the leading sports betting brands in Latin America to IBIA. Betcris is a major investor in sport with a number of sponsorship deals in place, including the Brasileiro Série A, and is well-placed to strengthen our monitoring coverage of existing and emerging markets in the region. I hope that other LatAm operators will follow Betcris’ example and highlight their commitment to integrity by also joining the world’s largest operator-run sports betting association.”
Betcris operates in a number of countries around the world, but has a strong presence in Central and South America. It offers licensed online sports gambling activity, as well as retail gambling, and is helping to shape the future of the gambling industry. The company is now the second to have decided to join the IBIA this year, and the seventh in the past two years.
Betcris CEO JD Duarte adds of the new partnership, “Integrity has consistently been at the center of our way of dealing with a mindful and feasible plan of action, and this has gotten more significant than any time in recent memory during this troublesome period caused by the coronavirus. Being a piece of a respectable monitoring body is likewise progressively turning out to be both a licensing prerequisite and business need, as the Brazilian gambling laws and other ongoing administrative advancements prove. IBIA is the worldwide pioneer on integrity, and Betcris anticipates working with it to shield sports and our business from corruption.”
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